Keller Williams Culture | Agents Helping Agents

Our values at Keller Williams Realty are God, family and then business, in that exact order. Our mission is to build careers worth having, businesses worth owning, and lives worth living. We strive to be the real estate company for a new generation of associates and real estate owners.

The Keller Williams culture is all about agents helping agents and has been designed to ensure every one of our associates gets a helping hand whenever they need one. Whether it’s help with a contract or help after an unforeseen tragedy, Keller Williams will be there for you.


RED (Renew, Energize, and Donate) Day is a yearly opportunity for Keller Williams Agents to give back to the communities where they live. Every year in May, a single day is chosen where KW associates across North America do their part to clean up neighborhoods, feed the homeless, donate toys to local orphanages and anything else that their local communities need. In just one single day, KW associates donate 100,000+ hours of community service! Overall, RED Day is our way of saying thank you to the communities where we work.

KW Wellness Program

Keller Williams is one of the few brokerages that offer any sort of health coverage for their associates. Since as many as one in four real estate agents are currently without health insurance, we felt it was our obligation to make sure our associates were taken care of. We view our agents as family and family takes care of their own. With the rising cost of heath care, we have developed the KW Health Plan to help provide health insurance for real estate agents that guarantees coverage for every one of our associates at a reasonable price.

KW Cares

KW Cares is a public charity supported by all our associates across North America. It’s designed to help fellow KW associates in times of need. It is truly the heart of the Keller Williams culture in action.

Agent Leadership Council

Our associates drive the real estate business they are a part of, therefore we believe in giving agents the opportunity to direct decisions on how individual offices operate. Through their local Associate Leadership Council (ALC), agents and management are brought together on a monthly basis to oversee staff training and local marketing, finances, and operations.

Reaching Out In The Community – The True Keller Williams Culture

Keller Williams is an active partner in communities across the globe. Our involvement includes numerous local charities and a 10% tithe to selected charities by KW Cares. Below are a few of the charities that are aligned with the Keller Williams culture.